Privacy
Who and what
This policy covers takeover2.org, a guide to Takeover 2. The contact for a privacy request is [email protected]. We do not sell the game and we do not run a customer database of page views.
The pages load Google Analytics 4, Microsoft Clarity and Adsterra advertising by default on the first page view. The cookie banner is a notice and a withdrawal control, not a gate. Press Reject and all three are turned off and stay off in this browser for 180 days. YouTube is the exception: its player is only created when you press a play button.
What loads, and when
Google Analytics 4 (measurement ID G-YGPR9VSYPZ) counts page views through gtag.js from www.googletagmanager.com. Microsoft Clarity (project zd1q4yjj0l) records sessions and builds heatmaps through www.clarity.ms and scripts.clarity.ms. Adsterra (publisher 3403020) serves a Native Banner (unit 32253598) inside the article and a Social Bar (unit 32253599) fixed to the bottom-right corner; adult ads are switched off. The Adsterra loader requests bicea.org, and its creatives may request Adsterra demand-partner hosts.
Google Analytics, Clarity and the two Adsterra placement loaders start from our own page script on the first page view. The initial HTML contains the vendor URLs as strings, not <script src> tags, so no third party can block the first paint. A visitor with no stored choice is treated as granted: we write a granted record and show the banner. Reject overwrites that record with denied, stops the running scripts and reloads the page. The denial is remembered for 180 days. Cookie settings in the footer opens the banner again, and Accept from a denied state reloads with the loaders enabled.
Global Privacy Control or Do Not Track is treated exactly like Reject: the loaders do not start and the denial is recorded.
Storage and cookies
The table lists what this site and the third parties it loads may store. We control the three t2_ keys; the rest are set by the named vendor under its own policy. You can delete any of them in your browser's site data.
| Name | Who | Purpose | How long | When it starts |
|---|---|---|---|---|
| t2_consent | This site, local storage | Remember Accept or Reject | 180 days | First page view, browser only |
| t2_ads_closed, t2_ads_closed_at | This site, local storage | Remember that you closed the Social Bar | 180 days | When you press Close ad |
| _ga, _ga_YGPR9VSYPZ | Google Analytics 4 | Distinguish browsers and count page views | Up to 2 years | First page view |
| _clck, _clsk, CLID, ANONCHK, MR, MUID, SM | Microsoft Clarity | Session recording, heatmaps, and consent state | Microsoft documents _clck and MUID for up to 1 year and _clsk for about 1 day; other values follow Microsoft policy | First page view |
| Adsterra and demand-partner cookies or local storage | Adsterra and its partners | Choose, cap, measure, and fraud-check ads | Varies by Adsterra and each demand partner; no single verified period | First page view |
| YouTube / Google cookies | Google / YouTube | Play an embedded trailer and remember player settings | Set by YouTube when the player is created | When you press a play button |
Google Analytics 4
GA4 uses gtag.js to send page-view measurements to Google Analytics endpoints. It sets the first-party _ga cookie and a property cookie named _ga_YGPR9VSYPZ, both retained for up to 2 years. Google acts as our processor for this measurement. The Google tag runs with Consent Mode v2: analytics_storage is granted from the start, while ad_storage, ad_user_data and ad_personalization remain denied for this site's tag. Reject sets all four signals to denied, sets the ga-disable flag for this measurement ID, and reloads.
Legal basis: legitimate interest in understanding which pages are read, with the opt-out below. You can install the Google Analytics opt-out add-on, and pressing Reject here turns the tag off for 180 days. Google's own privacy policy covers the data Google receives.
Microsoft Clarity
Clarity (project zd1q4yjj0l) records sessions and builds heatmaps so we can see where a page is hard to use. It loads by default from www.clarity.ms and scripts.clarity.ms. Microsoft's cookie documentation lists the first-party _clck and _clsk cookies and the third-party CLID, ANONCHK, MR, MUID and SM cookies; their expiry is controlled by Microsoft and browser settings, and the linked documentation is the current source for it. Clarity applies its configured masking rules to page content.
Legal basis: legitimate interest in fixing broken layouts and confusing navigation. Pressing Reject calls Clarity's consent API with both signals denied, stops the recorder, and remembers the denial for 180 days.
Adsterra advertising
Adsterra (publisher 3403020) supplies a Native Banner inside the article and a Social Bar fixed to the bottom-right corner. Adult ads are switched off for this site. Both placement scripts load from bicea.org and are created by our own page script, not written into the HTML. Adsterra and its demand partners may set cookies or read device signals to choose, cap, measure and fraud-check ads. Retention varies by Adsterra and each demand partner; we have no independently verified single period to report.
Legal basis: legitimate interest in advertising revenue that funds the site, with the opt-outs below. For personalized advertising you can use Google Ad Settings, Your Online Choices, the NAI opt-out, or Adsterra's own privacy policy. Pressing Reject stops both placements and records the denial for 180 days. Closing the Social Bar stores t2_ads_closed and t2_ads_closed_at for 180 days so it does not return on the next page view.
YouTube
Some pages show a trailer button. The thumbnail is a file on this site. When you press play, the page creates a YouTube player on the youtube-nocookie.com domain and YouTube may then set its own cookies and receive your IP address and player interactions. We do not preload that player. YouTube's privacy policy governs what it collects after the click.
Your choices and rights
Reject on the banner stops Google Analytics 4, Clarity and Adsterra and stores the denial for 180 days. Cookie settings in the footer reopens the banner; Accept from a denied state reloads with the loaders enabled. You can also delete t2_consent, t2_ads_closed and t2_ads_closed_at in your browser's site data, which returns the site to the default-on state on the next visit. A Global Privacy Control or Do Not Track signal is honoured as a reject.
The legal bases are the ones stated in each section: legitimate interest for aggregate measurement, usability analysis and advertising revenue, plus your choice on the banner as the withdrawal path. Where local law requires consent for a non-essential cookie, the banner records that choice and Reject withdraws it. To ask about mail you sent us, write to [email protected].
Changes
Changes are made by editing this page and the check date in the footer. The current check date is 13 Nov 2026. Aliases /privacy-policy/, /cookie-policy/, and /cookies/ redirect here.
Questions
Do ads and analytics load before I click Accept?
Yes. Google Analytics 4, Microsoft Clarity and Adsterra load on the first page view. The banner tells you so; Reject turns them off for 180 days.
What is stored on my device?
This site writes t2_consent for your banner choice and, if you close the Social Bar, t2_ads_closed and t2_ads_closed_at. Google, Microsoft and Adsterra set their own cookies as described in the table.
When does YouTube load?
When you press a play button. The thumbnail is hosted here and no YouTube frame is created before that click.
Sources
- Google Analytics opt-out add-on — checked 2026-11-13
- Microsoft Clarity cookie documentation — checked 2026-11-13
- Adsterra privacy policy — checked 2026-11-13
- Google ad settings — checked 2026-11-13
- Your Online Choices — checked 2026-11-13
- NAI opt-out — checked 2026-11-13
Canonical page: https://takeover2.org/privacy/